Kindle Unlimited Trends

Great post about Kindle Unlimited trends!

chrismcmullen

KU Trends

KINDLE UNLIMITED

Historically, Amazon Prime borrows paid around $2 per borrow through KDP Select until the introduction of Kindle Unlimited.

The KOLL global fund has paid less for Amazon Prime borrows and Kindle Unlimited downloads read to 10% since the debut of Kindle Unlimited in July, 2014.

The most recent KOLL payout of $1.33 for October, 2014 shows a significant downward trend:

  • $2.00 or thereabouts prior to July, 2014
  • $1.81 for July, 2014
  • $1.54 for August, 2014
  • $1.52 for September, 2014
  • $1.33 for October, 2014

$1.33 is a significant drop for KOLL payments.

Books with a list price of $2.99 or higher earn royalties of $2 and up for sales (using the 70% royalty option, assuming a negligible delivery cost).

In the past, KOLL borrows have paid close to the royalty for the purchase of a $2.99 book.

But $1.33 is 33% less than the 70% royalty on a $2.99โ€ฆ

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