Great post about Kindle Unlimited trends!
Historically, Amazon Prime borrows paid around $2 per borrow through KDP Select until the introduction of Kindle Unlimited.
The KOLL global fund has paid less for Amazon Prime borrows and Kindle Unlimited downloads read to 10% since the debut of Kindle Unlimited in July, 2014.
The most recent KOLL payout of $1.33 for October, 2014 shows a significant downward trend:
- $2.00 or thereabouts prior to July, 2014
- $1.81 for July, 2014
- $1.54 for August, 2014
- $1.52 for September, 2014
- $1.33 for October, 2014
$1.33 is a significant drop for KOLL payments.
Books with a list price of $2.99 or higher earn royalties of $2 and up for sales (using the 70% royalty option, assuming a negligible delivery cost).
In the past, KOLL borrows have paid close to the royalty for the purchase of a $2.99 book.
But $1.33 is 33% less than the 70% royalty on a $2.99…
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