Discover how Amazon changed book cover design and why authors need to pay attention

Great post on book covers by LLoyd Lofthouse.

Lloyd Lofthouse

There’s a reason that the Midwest Book Review [est. 1976] rejects books from the covers before even opening the book to discover the story inside. To learn more, I suggest you read what Midwest has to say about The Importance of Book Covers.

Midwest says, “[Titles] are rejected for having cover art that looked like the product of a high-school drawing class assignment for beginners. Cover art that was so avant-garde that it left all mainstream sensibilities bewildered in its wake. Cover art that looked cheap, felt cheap, was cheap.”

The same logic applies for readers who are in search of a good read. The first thing readers see is the cover and there are too many books to choose from. The cover that wins the contest for the eyes usually means the book is picked up and opened.

Because of this, the first book I published that ended…

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